Qualitative Research in Marketing and Management
Doing Interpretive Research Projects
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Specificaties
| ISBN/EAN | 9781032557816 |
| Auteur | Chris (Royal Holloway Hackley |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 304 |
| Lengte | |
| Breedte |