Primal Marketing
Evolutionary Secrets for Higher-Impact Marketing Strategies
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
Specificaties
| ISBN/EAN | 9781041149071 |
| Auteur | Michael Nicholson |
| Uitgever | Taylor & Francis Group Limited |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 194 |
| Lengte | |
| Breedte |