Predictive Analytics for Marketers
Using Data Mining for Business Advantage
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Specificaties
| ISBN/EAN | 9780749479930 |
| Auteur | Barry Leventhal |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 272 |
| Lengte | 234.0 mm |
| Breedte | 160.0 mm |