Political Marketing
A Comparative Perspective
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
Specificaties
| ISBN/EAN | 9780719068713 |
| Auteur | Darren Lilleker |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 256 |
| Lengte | |
| Breedte |