Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.
Specificaties
| ISBN/EAN | 9780349411361 |
| Auteur | Al Ramadan |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 272 |
| Lengte | 234.0 mm |
| Breedte | 153.0 mm |