Planning and Managing Public Relations Campaigns
A Strategic Approach
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Specificaties
| ISBN/EAN | 9781398620292 |
| Auteur | Mandy Pearse |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 416 |
| Lengte | |
| Breedte |