Pharmaceutical Lifecycle Management
Making the Most of Each and Every Brand
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
Specificaties
| ISBN/EAN | 9780470487532 |
| Auteur | Tony Ellery |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 412 |
| Lengte | 232.0 mm |
| Breedte | 165.0 mm |