Pharma Marketing and Pharmacoeconomics
Opportunities, Challenges, and the Way Forward
Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.
Specificaties
| ISBN/EAN | 9781774916865 |
| Auteur | Rishabha Malviya |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 358 |
| Lengte | |
| Breedte |