Persuasion
Social Influence and Compliance Gaining
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising, and more.
Specificaties
| ISBN/EAN | 9781032819723 |
| Auteur | Robert H. (California State University Gass |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 550 |
| Lengte | |
| Breedte |