New Insights on Trust in Business-to-Business Relationships
A Multi-Perspective Approach
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Specificaties
| ISBN/EAN | 9781838670634 |
| Auteur | Dr Houcine (INSEEC Business School Akrout |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 184 |
| Lengte | |
| Breedte |