Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
Specificaties
| ISBN/EAN | 9781118518588 |
| Auteur | Stephen J. Genco |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 416 |
| Lengte | 243.0 mm |
| Breedte | 178.0 mm |