Might see something you don't

Author Renate Vogt ™ Friends4You More than 40 years active in the communication business at client and agency side. Founder/managing director of success full “Through the line agencies” which won many prices for their inventive and creative “business building ideas” for a large variety of (inter) national B2B and B2C clients. Since 2002 owner and managing partner in Friends4You, a small group of independent and very experienced professionals who are in charge to help company’s to build their business, thus in combination with the managing partnership in a recruitment agency, specialized in selecting top candidates in marketing and communication. In her spare private time very engaged with workshops, lectures and articles to share knowledge and to help people within the business to extend their business creatively and strategically. She gave lectures at different business schools and universities, developed many business related workshops and trainings in combination with presentations at congresses and articles in business magazines. She is a certified trainer in MyMotivationsInsights and an active member of national and international organizations. As in her work “storytelling” is always the basis for creating a good communication strategy, developing an inspiring workshop or presentation the question to write a book about the interesting history of Homburg International was a perfect fit. The development and expansion of this company is a complete story in itself. Co-author Loek Marcus Besides his more “rational background in engineering & finance” Loek and Renate formed a perfect team. With his international business experience at several multinationals, CFO at a construction company combined with his knowledge of managing a real estate portfolio, he joined Homburg International as CEO. Over the years he became an active director in ventures in the Netherlands as well as over the world (USA, Europe, Canada and China). Whilst travelling and working in so many different cultures he learned to listen to the story behind any project he was involved in. With this background and his surprising humor he became the perfect “travelling companion” with all the interviews to be done. His inside knowledge and understanding “why projects went as they went” helped greatly in structuring the book. As fanatic sailor he perfectly understood the way the writers team had to follow and as excellent singer he enlightened some difficult moments when times were tough.