Married to the Brand
Why Consumers Bond With Some Brands for Life
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
Specificaties
| ISBN/EAN | 9781595620057 |
| Auteur | William J. McEwen |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 144 |
| Lengte | 237.0 mm |
| Breedte | 159.0 mm |