Marketing Value Metrics
A New Metrics Model to Measure Marketing Effectiveness
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Specificaties
| ISBN/EAN | 9780749468972 |
| Auteur | Malcolm McDonald |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 328 |
| Lengte | 240.0 mm |
| Breedte | 170.0 mm |