Marketing Tourism and Hospitality
Concepts and Cases
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.
Specificaties
| ISBN/EAN | 9783030641108 |
| Auteur | Richard George |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 500 |
| Lengte | |
| Breedte |