Marketing Strategy
Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;
Specificaties
| ISBN/EAN | 9781352011463 |
| Auteur | Robert W. (University of Washington Palmatier |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 416 |
| Lengte | |
| Breedte |