Marketing Research Methods
Quantitative and Qualitative Approaches
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Specificaties
| ISBN/EAN | 9781108792691 |
| Auteur | Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 882 |
| Lengte | |
| Breedte |