Marketing Research
Delivering Customer Insight
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.
Specificaties
| ISBN/EAN | 9781350442771 |
| Auteur | Alan (University of Strathclyde Wilson |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 408 |
| Lengte | |
| Breedte |