Marketing Plans
A Complete Guide in Pictures
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
Specificaties
| ISBN/EAN | 9781119943136 |
| Auteur | Malcolm (Cranfield School of Management) McDonald |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 176 |
| Lengte | |
| Breedte |