Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Specificaties
| ISBN/EAN | 9780470900529 |
| Auteur | David Meerman Scott |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 192 |
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