Marketing in Creative Industries
Value, Experience and Creativity
Focusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.
Specificaties
| ISBN/EAN | 9781350522602 |
| Auteur | Gabriele (Universita Bocconi di Milano Troilo |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 528 |
| Lengte | |
| Breedte |