Marketing Higher Education
Understanding How to Build and Promote the University Brand
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.
Specificaties
| ISBN/EAN | 9780367749194 |
| Auteur | Paul Sergius Koku |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 192 |
| Lengte | |
| Breedte |