Marketing Channel Management
Organization and Coordination
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
Specificaties
| ISBN/EAN | 9781009561778 |
| Auteur | Gary L. (University of Southern California) Frazier |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 330 |
| Lengte | |
| Breedte |