Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

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This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Specificaties
ISBN/EAN 9781032891149
Auteur Tom Bowden-Green
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 200
Lengte
Breedte

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