Marketing Analytics
Essential Tools for Data-Driven Decisions
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
Specificaties
ISBN/EAN | 9780813945156 |
Auteur | Rajkumar Venkatesan |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 336 |
Lengte | |
Breedte |