Managing your business

Managing Your Business is a comprehensive and hands-on textbook, providing a wide range of models and theories to explain the decision making process in strategic management. Unlike other works, this book covers all business units and company departments. Why Managing Your Business? * Elaborate, yet comprehensible; * hands-on approach; * comes with valuable online extra's. Managing Your Business starts at the basics and foundations of marketing. It subsequently delves deep into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. The book is written in a fluent and accessible style and therefore easy to read. Managing Your Business is also available as an e-book. Online support The accompanying website offers you tests with feedback, career advice, a definition trainer, helpful illustrations and web links.