Managing Media Companies
Harnessing Creative Value
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
Specificaties
| ISBN/EAN | 9780470713952 |
| Auteur | Aris, Annet (INSEAD, France) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 400 |
| Lengte | 233.0 mm |
| Breedte | 190.0 mm |