Malcolm McDonald on Marketing Planning
Understanding Marketing Plans and Strategy
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
Specificaties
| ISBN/EAN | 9780749478216 |
| Auteur | Malcolm McDonald |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 192 |
| Lengte | 234.0 mm |
| Breedte | 156.0 mm |