Luxury Fashion Marketing and Branding
A Strategic Approach
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
Specificaties
| ISBN/EAN | 9781032207070 |
| Auteur | Dallabona, Alice (Leeds University, UK) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 186 |
| Lengte | |
| Breedte |