Luxury Brand Management and Heritage Revival
Case Studies from the Swiss Watch Industry
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
Specificaties
| ISBN/EAN | 9781350545335 |
| Auteur | Professor Pierre-Yves (Osaka University Donze |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 176 |
| Lengte | |
| Breedte |