Liking Ike
Eisenhower, Advertising, and the Rise of Celebrity Politics
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Specificaties
| ISBN/EAN | 9780190278182 |
| Auteur | David Haven (Professor of English Blake |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 298 |
| Lengte | 229.0 mm |
| Breedte | 152.0 mm |