Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

"Every business leader intuitively recognizes that Artificial Intelligence and Analytics (AIA) offer new opportunities for their companies, but the subject can be daunting and obscure for most C-Suites. Anderson and Zettelmeyer offer a simple-to-understand tutorial on AIA, and more importantly, offer practical tips for accelerating its adoption across the entire enterprise. At McDonald's, we're acting on the framework outlined in this book." --Chris Kempczinski , CEO McDonald's "The future of business belongs to those who understand the power of data. Leading with AI and Analytics is by far the best book on how business leaders can and should use data that I've ever read. If I ran a company, it would be required reading for every manager." -- Steven Levitt, Professor of Economics, University of Chicago and co-author of Freakonomics "Leadership in today's business world requires a deep understanding of how to meaningfully leverage data to fuel continued growth and improved performance. Professors Anderson and Zettelmeyer marry academic rigor with practical experience to demystify the rapidly changing, and increasingly important, world of advanced analytics. This is an important read for executives as well as students with actionable insights and purposeful applications." --Mary Dillon , CEO Ulta Beauty "The measure of today's effective leader is their ability to drive relevant, meaningful and quantifiable business outcomes. As leaders, we all know that driving positive business outcomes is, at best, a process. Eric and Florian have performed a valuable service for all of us engaged in thinking through the rapid evolution of Data and Analytics, and its significance in driving business value. A must read for any executive looking to kickstart their process. A practical guide and framework for leaders moving an organization to decision-making based on what it knows, as opposed to what it thinks." --Greg Hicks , CEO Canadian Tire "The biggest challenge in creating value with analytics is rarely the math--more often it's ensuring leaders are actively identifying and framing problems in the right ways, so that mathematical insights can be developed and leveraged for decision making. In this book, the authors provide practical advice to business leaders as they seek to fulfill their responsibilities in leading with analytics." --Eric Huls , Chief Data Officer, Allstate "This book a must read for any leader trying to accelerate AI and analytics progress. Zettelmeyer and Anderson have turned common thinking on its head, creating a compelling case for why we as leaders need to lean in and engage. Easy-to-digest stories bring AI and analytics to life in a way that any leader can start asking more relevant questions immediately." --Barbara Hulit , SVP, Fortive " Leading with AI and Analytics presents a critical roadmap for business transformation, scaling evidence-based decision-making to deliver value. Eric and Florian make this roadmap actionable, with steps for leaders to take that impact their company's culture-- including how people partner and how decisions are made." --Chris Perry , Chief Innovation Officer, Weber Shandwick "These days, Analytics and AI seem to be everywhere, except where they need to be - deployed consistently to make companies work better and improve their performance. This book stands out as really getting into the nitty-gritty of how business leaders can make their organizations think and breathe analytics and AI as natural, effective elements at all levels of their business. This is a very important and timely book that will resonate with any business leader who has ever struggled to improve business performance with Analytics and AI." --Matthew Denesuk , SVP Data Analytics and AI, Royal Caribbean Cruise Lines " Leading with AI and Analytic s is a must read for any CXO trying to compete on AI and data. I have personally seen Florian and Eric lead a CEO and his Top 10 Executives through this data-driven, AI powered journey at a Fortune 500 Company." --Ketan Awalegaonkar , Global Head of AI and Data Strategy at Accenture