Leading the Sustainable Business Transformation

In Leading the Sustainable Business Transformation: A Playbook from IMD , a team of veteran sustainability strategists and educators delivers an insightful discussion of why sustainability matters, what it involves, how it fits with corporate strategy, and how it can be implemented according to the specifics of your organization. The book emphasises strategic and organisational development, walking you through a framework that generates reliable financial returns without depleting the world's social and natural wealth faster than it can be regenerated. The authors offer detailed case studies and quotes from experienced and well-known executives, as well as explanations of how social and environmental sustainability initiatives differ significantly from the oft-criticised Environmental, Social, and Governance framework. You'll learn about how the most common barriers to change are founded in gaps in organisational capacity and discover specific strategies you can use immediately to help overcome them. You'll also explore ways to minimise risks, accelerate change, and foster innovation using AI-driven techniques rooted in Big Data strategies. Leading the Sustainable Business Transformation provides you with key strategies to help you manage performance and measure impact with new KPIs that utilise relevant metrics and leading indicators, as well as marketing strategies that showcase your new sustainability efforts in a way that resonates with consumers from a variety of demographics. Perfect for managers, executives, directors, and other business leaders, Leading the Sustainable Business Transformation is packed with the actionable strategies you need to navigate the intersection of global impact and profitability with precision and purpose. It's also a must-read for entrepreneurs, founders, and professionals who work with enterprises to help them craft their approach to 21st-century commerce.