KFC in China
Secret Recipe for Success
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.
Specificaties
| ISBN/EAN | 9780470823842 |
| Auteur | Liu, Warren |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 200 |
| Lengte | |
| Breedte |