Key Account Management
Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers
Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.
Specificaties
| ISBN/EAN | 9781631571749 |
| Auteur | Joel Le Bon |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 180 |
| Lengte | |
| Breedte |