Kellogg on Strategy
Concepts, Tools, and Frameworks for Practitioners
Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
Specificaties
| ISBN/EAN | 9780471478553 |
| Auteur | David (Northwestern University) Dranove |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 240 |
| Lengte | |
| Breedte |