Introduction to Advertising
Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
Specificaties
| ISBN/EAN | 9780367441999 |
| Auteur | Emmanuel (University of Greenwich Mogaji |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 308 |
| Lengte | |
| Breedte |