Integrating Marketing and Supply Chain Management
Converging Paths to Holistic Business Success
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
Specificaties
| ISBN/EAN | 9781041096122 |
| Auteur | Thomas A. (Democritus University of Thrace Fotiadis |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 418 |
| Lengte | |
| Breedte |