Inside IBM
Lessons of a Corporate Culture in Action
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
Specificaties
| ISBN/EAN | 9780231213004 |
| Auteur | James W. Cortada |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 480 |
| Lengte | |
| Breedte |