Innovation Management
Strategies, Implementation, and Profits
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
Specificaties
| ISBN/EAN | 9780195142303 |
| Auteur | Allan ( Afuah |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 400 |
| Lengte | |
| Breedte |