Influencer Marketing
Building Brand Communities and Engagement
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Specificaties
| ISBN/EAN | 9781032562247 |
| Auteur | Joyce (Bournemouth University Costello |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 332 |
| Lengte | |
| Breedte |