Individuals in B2B Marketing
Sensemaking and Action in Context
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
Specificaties
| ISBN/EAN | 9781032482361 |
| Auteur | Maria (Abo Akademi University Ivanova-Gongne |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 264 |
| Lengte | |
| Breedte |