Humanism in Marketing
Responsible Leadership and the Human-to-Human Approach
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.
Specificaties
| ISBN/EAN | 9783031671548 |
| Auteur | Philip Kotler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 341 |
| Lengte | |
| Breedte |