Happy Customers Everywhere
How Your Business Can Profit from the Insights of Positive Psychology
Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.
Specificaties
| ISBN/EAN | 9780230116450 |
| Auteur | Bernd Schmitt |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 256 |
| Lengte | 210.0 mm |
| Breedte | 146.0 mm |