Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Specificaties
| ISBN/EAN | 9781466658806 |
| Auteur | Hans-Ruediger Kaufmann |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 608 |
| Lengte | |
| Breedte |