H2H Marketing
The Genesis of Human-to-Human Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
Specificaties
| ISBN/EAN | 9783030595302 |
| Auteur | Philip Kotler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 267 |
| Lengte | |
| Breedte |