Greenwashing Practices in Company Marketing Communications
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
Specificaties
| ISBN/EAN | 9781032902395 |
| Auteur | Anita Proszowska |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 132 |
| Lengte | |
| Breedte |