Go-To-Market Uncovered

In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, veteran strategist and entrepreneur Paul Sullivan delivers a practical exploration of his ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author walks you through how to fully implement this framework in just 30 days, giving you a blueprint for long-term success that you can apply to your own organization today. Whether you work in a start-up, a scale-up, or a large enterprise, Go-To-Market Uncovered provides a thorough and agile approach to bringing your product to market. It shows you how to increase your company's return on investment on tech and strategy initiatives and demonstrates how to effectively scale the methods found within. In the book, you'll discover what key performance indicators you need to keep track of, why you need to watch them, and which KPIs you can safely disregard. You'll learn how to align your sales and marketing goals to create a unified customer experience. Finally, instructive case studies that illustrate the most common challenges, pitfalls, and opportunities in the go-to-market process highlight the real-world applicability of the ARISE framework. Go-To-Market Uncovered is packed with the strategies, templates, worksheets, additional resources, reading materials, and lessons you need to make your next product or service launch an outstanding success. It offers tried-and-tested methods for anticipating market forces, positioning your firm relative to the competition, and overcoming performance challenges. Sullivan has created a must-read playbook for executives, managers, entrepreneurs, founders, and other business leaders who are ready for evidence- and experience-backed go-to-market strategies that outperform the competition.