Global Marketing in Times of Disruption
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics and consumer behaviour.
Specificaties
| ISBN/EAN | 9781805922513 |
| Auteur | Kelly (Colorado State University Hewett |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 176 |
| Lengte | |
| Breedte |