Global Brand Power
Leveraging Branding for Long-Term Growth
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
Specificaties
| ISBN/EAN | 9781613630266 |
| Auteur | Barbara E. Kahn |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 132 |
| Lengte | |
| Breedte |